18+ only. For existing adult nicotine users.
The challenger brands — Pablo's ultra-strong range, Altria-owned FUMi, and STG's XQS — rendered live from our verified dataset with a source link and verification date on every row. Cross-check against LUMI vs Pablo, LUMI vs FUMi and LUMI vs XQS, or return to the Data Room index.
The ultra-strong specialist — nothing below 10mg in the range.
| Product | Flavour | Strengths (mg) | Format | Pouches/can | Moisture | RRP (£) | Verified |
|---|---|---|---|---|---|---|---|
| Pablo Silver Edition | Everyday strength fruit and mint | 10.15 | Slim | 20 | Not published | 3.19 | 2026-07-02 |
| Pablo Mini | Ice Cold Red X Ice Cold | 15 | Mini | 30 | Not published | 3.49 | 2026-07-02 |
| Pablo Gold Edition | Approachable strong smoother fruit line | 17 | Slim | 20 | Not published | 3.19 | 2026-07-02 |
| Pablo Exclusive | Flagship ultra-strong 50mg/g bold flavours | 30 | Slim moist | 20 | Not published | 3.49 | 2026-07-02 |
The 'Swedish indie' owned by the maker of Marlboro US.
| Product | Flavour | Strengths (mg) | Format | Pouches/can | Moisture | RRP (£) | Verified |
|---|---|---|---|---|---|---|---|
| FUMi Freezy Mint | Icy fresh mint spans full ladder | 4, 11, 15 | Slim + Mini | 20 | Not published | 4.99 | 2026-07-02 |
| FUMi Spearmint | Fresh spearmint reaches Ultra Strong | 4, 8, 11, 15 | Slim + Mini | 20 | Not published | 4.99 | 2026-07-02 |
| FUMi Tangy Strawberry | Strawberry with a sharp tang | 4, 8 | Slim | 20 | Not published | 4.99 | 2026-07-02 |
| FUMi Salty Violet | Violet with liquorice notes savoury profile | 4, 8 | Slim | 20 | Not published | 4.99 | 2026-07-02 |
| FUMi Zingy Ginger | Ginger with subtle spice | 4, 8 | Slim | 20 | Not published | 4.99 | 2026-07-02 |
Deliberately smaller pouch format; UK trade distribution.
| Product | Flavour | Strengths (mg) | Format | Pouches/can | Moisture | RRP (£) | Verified |
|---|---|---|---|---|---|---|---|
| XQS Arctic Freeze | Icy cooling mint strongest | 11.2 | Slim smaller pouch | 20 | Not published | 5.50 | 2026-07-02 |
| XQS Citrus Cooling | Tart citrus with a cooling mint effect | 8 | Slim smaller pouch | 20 | Not published | 5.50 | 2026-07-02 |
| XQS Watermelon Blizz | Watermelon with a cooling twist | 8 | Slim smaller pouch | 20 | Not published | 5.50 | 2026-07-02 |
Rendered live from LUMI's verified competitor dataset (designated UK reseller PDPs, July 2026). "Not published" means the brand does not publish the figure. We publish all of ours.
