18+ only. For existing adult nicotine users.
LUMI vs Pablo: the honest comparison
Pablo — made by NGP Empire in Denmark, the house behind Killa — built its name going where the mainstream brands won't: up. Its flagship Exclusive line runs 30mg per pouch (50mg/g), the Gold Edition holds 17mg, and even its everyday line — Silver Edition — starts at 10.15mg, above where most brands put their mid-point.
Let's be straight about what that means. If you specifically want 30mg, Pablo owns that territory and LUMI doesn't compete in it — our ladder tops out at 17mg, deliberately. But if 17mg is your strength, the comparison gets very interesting: Pablo Gold Edition 17mg and LUMI Ultra Strong Max 17mg are a straight label match — at roughly £2.89 a can against 99p.
| LUMI | Pablo Silver | Pablo Gold | Pablo Exclusive | |
|---|---|---|---|---|
| Made by | Own factory, Poznań | NGP Empire, Denmark | ||
| Strength | 6–17mg, five tiers | 10.15mg | 17mg | 30mg (50mg/g) |
| Format | Slim, moist, 0.70g | Slim, 20/can | Slim, 20/can | Slim, moist, 0.60g, 20/can |
| Flavours | 7 | ~10 | 14+ | 30+ |
| Price per can | £0.99, flat | from ≈£2.47 | from ≈£2.89 | from ≈£3.19 (best multibuy, UK reseller pricing, July 2026) |
Where Pablo genuinely wins
The top end. Nobody disputes that Pablo Exclusive is one of the strongest pouches sold in the UK, and its flavour range at that strength — thirty-plus options — is unmatched in the ultra-strong segment. If that's the product you need, Pablo is the honest answer and we won't pretend otherwise.
Where LUMI wins
Everywhere at or below 17mg — and everywhere below 10mg, where Pablo simply doesn't go. Its lightest line, Silver at 10.15mg, starts above the everyday 6–8mg strengths most UK users actually buy; LUMI covers the full spectrum from 6mg to 17mg in fixed, accurately-labelled tiers. At the one strength where the two ranges meet — 17mg — the identical label costs roughly a third as much from us. Worth knowing: our 17mg pouch is 0.70g against the Exclusive's 0.60g, so LUMI's top tier is the physically larger pouch.
FAQs
Is Pablo stronger than LUMI?
Pablo's Exclusive line (30mg per pouch) exceeds LUMI's maximum. At 17mg, the two ranges meet exactly: Pablo Gold Edition and LUMI Ultra Strong Max carry the same per-pouch strength.
What's the LUMI equivalent of Pablo Gold Edition?
LUMI Ultra Strong Max — 17mg per pouch, the same headline strength, available in Peppermint, Spearmint and Menthol at 99p a can.
Does Pablo make anything at everyday strengths?
Its lightest widely-stocked line is Silver Edition at 10.15mg — there's nothing below 10mg. For the 6mg and 8mg strengths most UK users start with, LUMI's Normal and Strong tiers cover ground Pablo doesn't.
Why is LUMI cheaper than Pablo?
Pablo reaches the UK through importers and resellers, each taking a margin. LUMI ships from our own factory via our Sheffield warehouse — no importer, no reseller, no markup chain.
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